Jan-17-2008
Articles and Tips

The most important rule in effective email marketing is acquiring every email address of every possible prospect that shows the slightest hints of interest. Here is a short article that will help you get started in building a large customer list to promote your products and give you more income in the process.

First you will need to sign up for a paid membership at a respected autoresponder service. This is not very expensive. It usually costs no more than $20 per month and you can find plenty of Email Marketing companies who can provide you with that particular service. A good example of these companies is Email Marketing Solutions. They can provide you with an autoresponder, in addition to their usual email marketing services.

Here is the outline for using your autoresponder in creating marketing campaigns that will your sell products consistently.

Tip #1. Attach a sign-up box on each website you own in order to acquire the email addresses from your prospects.

To motivate your site’s visitors to sign up, offer them a FREE report, eBook or product in exchange for signing up to your new newsletter. This is a widely practiced technique among many website owners, so you shouldn’t feel like you’re stepping into uncharted waters by giving out freebies.

You must then use your newsletter to send out news, special offers, discounts and clearance sales to your ‘active’ Email list, as often as you deem appropriate for your and your prospects. A good tip is to keep your prospect audience ‘hooked’ and always receptive to your email messages. You can do this by building good rapport with your subscribers and, by giving them daily news and updates.

By acquiring as many different email addresses and broadcasting a newsletter to your customers on a frequent basis (once every 2 to 3 weeks is sufficient for most businesses), you will increase your sales and profits.

Tip #2. Whenever you send out your daily newsletters, be sure to also give your prospective customers a FREE offer that complements the product or service that you are promoting in the Email.

This can range from any number of things, depending upon your level of creativity. Most Email marketers prefer a FREE eBook or report that makes their client more interested in the product that they are selling. Attach a hyperlink on the free eBook or report to your product sales page just in case they decide to go ahead and buy your products after reading the FREE eBook or report. You need to make things as convenient to your customer as possible, so that you will be able to get their business faster and in a more efficient manner.

Tip #3. In the same email broadcast, provide your customers with a preview of your next email offer. This is best done by attaching a PS of your Email. Your preview should be exciting and mysterious, but at the same time it must also refrain from being too informative, lest it give out too much info about your next Email.

Also, include a line or two about the next FREE bonus offer that will accompany your upcoming email to interest them and set up your next product’s mailing.

Ultimately, everything comes down to you meeting the expectations of your customers and prospects. They want to know what is coming to their inbox next and they want it you to deliver on that promise. Who knows? Your customer might already be sold on the next offer as soon as it arrives!

Tip #4. When you’re advertising your product in Ezine ads, always give these people who are reading your ad the opportunity to become a part of your mailing list.

Again, you should be advertising your product for the purpose of capturing the prospect’s email address. You are going to make your sales and profits on the back-end. So do not sell your product from your ads.

To do this, offer them FREE information, and additional information about the product that you are promoting within your ad. After that, have the prospect send a blank email to your autoresponder. Follow-up this process with the help of an autoresponder and its prewritten messages of promised information. Afterwards, provided everything pushes through, add these prospects to your newsletter mailing list.

Refer to the instructions at your autoresponder service on how to make the hyperlink to your autoresponder and how to organise your new email addresses in relation to it. This isn’t very hard to learn, and you can pull this off quite easily, given the knowledge.

Email marketing makes you more money ifit is done right. Follow the tips above and cash in on your company’s new email marketing strategies with ease.

Now you have a way to get people to see your offers at a minimal cost. And you have built up a high level of trust and loyalty with your subscribers. And, in the eyes of your customers, you always over-deliver. That’s a triple winning combination for your marketing mix. And you did it all automatically!

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